Brand Essence
Transforming Lives
Our Purpose
To help people achieve their ambitions.
Our Purpose is derived from our Brand Essence. It represents our ambitions and aspirations. It inspires us to do what we do and how we do it.
Our brand proposition embodies all that inspires and guides us. It brings to light how we treat each other, be it a colleague or a customer. It provides the platform from which to distil any message, any behaviour and any promise we make as the iib brand.
Your Bank,
Your Future
Our Tagline is the outward manifestation of our Essence and Purpose.
Our positioning differentiates us, sustains us and motivates us. It is what we want people to associate with when they think of us.
Our Values
Innovation
With Knowledge comes Innovation. We believe that any problem has a solution and this can be reached through logic and reason. Our diverse workforce generates organic creativity, leading to innovation in our product and service offerings.
Partnership
Partnership means we collaborate, and with that, comes success. All our relationships are mutually beneficial, giving customers and colleagues a real sense of ownership.
Commitment
We are bound to our employees, our customers and our stakeholders. We believe that with commitment comes excellence, steering us towards the best possible outcome in any scenario.
“We will transform and accelerate our business through data and analytics while adhering to best global practices.”
Farah Sayeed, Group Head Brands & MarCom
